Hélène read "Ellen," Parker is the founder of the Reach and Frequency™, six weeks accelerator program where she teaches the essential skills needed to become a programmatic trader/buyer.
Aspiring black and brown marketers can sign up for the program to discover, learn, and practice programmatic fundamentals such as understanding the landscape, tech capabilities, and campaign management, including hands-on experience in a few DSPs.
At the end of the program, each certified programmatic ninja can work in job positions such as programmatic media buyer/trader, ads ops, account management, and project management.
After working as a programmatic trader for close to 10 years in different positions, from ad tech management to leadership, Hélène understood the need for accessing independent education t in the Programmatic space where the educational content was created by a trader for traders and related.
Our mission is to provide access to programmatic education with DEI as a core value.
About our founder:
Hélène read "Ellen," Parker is optimistic, outgoing, and open-minded. Her Charisma is contagious and impactful. She was given the nickname programmatic sensei many years ago by her peers and partners because of her ability to learn new skills and teach them comprehensively.
She has experience working for advertising agencies managing multi-million dollar digital strategies across programmatic, social, and search technologies.
Her expertise is rooted in the ability to plan and manage omnichannel strategies. She's done so successfully for brands in industries such as Retail, Education, Healthcare, Financial Services, Hospitality, Tourism/ Travel, Technology, and B2B/B2C.
She is the founder and host of the Programmatic Digest podcast, where she interviews other experts and discusses the latest industry trends and self-development topics.
🦄 If you ever asked her, she would say:
☀️ My superpower is my high energy & charisma ☀️
The next step is simple and easy: Make sure you sign up to our upcoming webinar where I will tell you how to land a dream job in digital advertising specifically in paid media and programmatic.
It’s free! You ain’t got nothing to lose! So why not register and show up to learn!